Pigments
Hand Made
Working with Molly was a breath of fresh air. Both literally and figuratively. She completely breaks the mold of a white walled studio artist - sourcing her materials on hiking trails she access from her back yard and working out of a parked camper. The environment is totally hers and the elements on paper are completely reflective of her process.
See How We Worked With Molly Below
Breaking down
the
process...
Starting with the end in mind...
When our project started with Molly it was a completely blank slate. Marketing content, artwork documentation, website, etc. was all needing a foundation and direction.
We started with the end in mind: knowing that her current goal as an artist is to be better visually represented. Having a website that showcased her story and process was the best means of doing so.
After first defining the overall look for her website, we were able to work backwards knowing exactly what we needed for the photo shoot, content development and copy writing.
This saved time and provided a more dynamic brand for Molly.
Artwork Documentation:
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